How can Malaysia’s convenience store wars teach you to compete profitably on thin margins before cash runs out?
Crowded markets push founders into promo-led growth that can look profitable at gross margin but lose money after fees, shrinkage, labour, rent, and opening costs. This guide shows how to build unit-level P&Ls, set break-even and payback rules, run sensitivities, and decide when to expand, renegotiate, fix the model, or exit before cash runs out.










