How Digital Marketing Helps Businesses?
There are several ways in which digital marketing in Malaysia is useful over traditional marketing.
The most advantageous factor that digital marketing has is the ease of communication. Digital platforms enable SMEs business owners to communicate with their clients and customers, making them receive quick feedback. The faster they receive feedback from the customers, the faster they can improve their services or even the quality of the products.
Digital marketing also plays a vital role in creating a unique environment for businesses to improve their prospective market base. It does so by increasing the market base and offer closer customer relationship management.
Digital marketing helps companies to increase their market base by reaching a relatively large number of people at once. Besides, digital marketing is cost-friendly and can reach a relatively large number of people across the globe. Malaysia is one of the Asian countries leading in technology, taking your business online is one of the ways that it can capture the global market.
An instrument that Malaysian digital marketers frequently use is email marketing. One main reason that email marketing is so impactful, is because it provides a global reach at a low cost. The average email open rate for Malaysians is 16.52%. This allows businesses to keep close contact with the customers by providing relevant information through this platform.
Digital marketing is Measurable
Unlike with traditional marketing, digital marketing is measurable. A company can know the level of their success using analytics, which is not always the case with traditional marketing. These will be important as the management of the company will know what to improve and how to make those improvements and the areas that require immediate attention to enable the company to perform better.
What is Local SEO?
Here is where the analytics come in handy. After obtaining data such as traffic flow and search terms (keywords) from customer’s queries, companies can utilise this knowledge and translate them into more customers and digital footfall—and thus, higher revenues. This is known as Search Engine Optimisation (SEO).
SEO serves to optimise articles and websites to appear in local search results, and focuses on ranking it near the top. That is, after all, the first result most searchers click.
Take for example a banana cake bakery in Johor Bahru. When consumers google “Johor Bahru banana cakes” and the search result appears, that is because of SEO.
How can SMEs in Malaysia Improve Local SEO?
Knowing this benefit, how does one go about implementing this “SEO”? A good starting point would be Google Business. With a Google Business page, it can help you build a presence in your local area. This is especially helpful as people typically search for products and services near them (for convenience sake!).
Of course, important details such as your location needs to be complete, accurate and optimised for ranking. Be sure to furnish your page with multimedia content relevant to your products as well!
Focus on On-Page SEO
Another important detail is more implicit. Here in lies the technical bit: Your website’s “code” matters too. This is for communicating with “crawlers”, which search engines use to index and rank your website. In the markup code, there are several elements you need to focus on:
Title Tags: The business name and location
Meta Description: Include information about the page such as the industry your business is in and operating location.
Header Tags: This demarcates the sections of your site. Make sure to include primary keywords where possible.
Page Content: Where the content of your page goes. While keywords can be naturally included, remember not to overdo it! Search engines penalise such behaviour if it comes across as “spammy”.
Images and other forms of multimedia: Relevant media to your content.
NAP (Name, Address and Phone Number): Make sure that this crucial information is consistent across the internet from social media to your website.
Other SEO Tips
Now that the technical bit is over (phew!) we can talk about alternative methods of boosting your rankings even further:
Building local backlinks: Increase the number of times your page is linked to, by other relevant, related sites.
Locally focused content: Localised content is key to improve local SEO. Otherwise, your search result may not be ranked highly as search engines prefer specific content!
References: Positive reviews and feedback about your services and products
Targeting your ideal buyers
With traditional marketing methods like buying billboards, it is like taking a shot in the dark in terms of finding your audience. Digital marketing, on the other hand, will enable you to hit your target audience by enriching your website with relevant SEO articles. By increasing the size of your audience, your business is most likely to get more clients, leading to its success.
For example, a recent survey reported that 87% of Malaysians had purchased goods through social media platforms like Facebook, Facebook Messenger, or WhatsApp. This report shows that these channels are worth exploring for Malaysian consumers. Thus, it’s worth allocating the marketing fund to these platforms instead of other social media platforms.
So, what’s the use of buyer persona? It’s very useful after understanding your buyers and where they are based when they go online; you’ll get a better sense of the channels that will work the best in advertising or marketing your products to the targeted groups. For example, if your buyers are young ladies aged 20-30+ in Malaysia; Instagram is a good platform to reach them effectively.
To know more about the Malaysian consumer’s demography, you can visit the Department of Statistics Malaysia official website to obtain more relevant information to support your digital marketing campaigns or strategies such as:
In a nutshell, digital marketing does not only assist companies in earning greater revenue with low costs but also enables them to improve their products and services via the quick feedback they’re able to retrieve from their consumer. It is what we call a win-win situation for the consumer as well as the provider.