How Digital Marketing Helps Businesses
There are several ways in which digital marketing in Malaysia is useful over traditional marketing.
The most advantageous factor that digital marketing has is its ease. Digital marketing aids organizations to communicate easily and on time. Digital marketing enables SMEs business owners to communicate with their clients and customers, making them receive quick feedback. The faster they receive feedback from the customers, the faster they can improve their services or even the quality of the products they are receiving.
Digital marketing plays a vital role in creating a unique environment for businesses to improve their prospective market base. It does so by increasing the market base and offer closer customer relationship management.
Digital marketing helps companies to increase their market base by reaching a relatively large number of people at once. A company can communicate and get feedback from its customers from overseas that helps make it improves its general products and services. Besides, digital marketing is cost-friendly and can reach a relatively large number of people across the globe. Malaysia is one of the Asian countries leading in technology, taking its business to digital marketing is one of the ways that it can capture the global market.
An instrument that Malaysian digital marketers frequently use is email marketing. One main reason that email marketing is so impactful, is because it provides a global reach at a low cost. The average email open rate for Malaysians is 16.52%. This allows businesses to keep close contact with the customers by providing relevant information through this platform.
Paul Hype Page has also worked with clients that engage with email marketing often. If you are seeking information on how to build your global reach, speak to one of our consultants and we will assist you in your digital marketing needs.
Digital marketing is Measurable
Unlike with traditional marketing, digital marketing is measurable. A company can know the level of their success using analytics, which is not always the case with traditional marketing. These will be important as the management of the company will know what to improve and how to make those improvements and the areas that require immediate attention to enable the company to perform better.
Targeting your ideal buyers
With traditional marketing methods like buying billboards, it is like taking a shot in the dark in terms of finding your audience. Digital marketing, on the other hand, will enable you to hit your target audience by enriching your website with relevant SEO articles. By increasing the size of your audience, your business is most likely to get more clients, leading to its success.
For example, a recent survey reported that 87 of Malaysians had purchased something through apps like Facebook, Facebook Messenger, or WhatsApp. This data shows that these channels are worth exploring for Malaysian consumers. Thus, it’s worth to allocate the marketing fund to these platforms instead of other social media platforms.
So, what’s the use of buyer persona? It’s very useful after understanding your buyers and where they are online; you’ll get a better sense of the channels that will work best in advertising or marketing to them. For example, if your buyers are young ladies aged 20-30+ in Malaysia; Instagram is a good platform to reach them effectively.
To know more about the Malaysian consumer’s demography, the Department of Statistics Malaysia provides relevant information to support digital marketing such as:
- Population & Demography
- Household Income & Expenditure
- ICT Use and Access by Individuals and Households
Generally, digital marketing is not only responsible for increasing sales, but it will also be beneficial in reaching the target audience as well as enable the SMEs to build long-lasting relationships and loyalty with the customers and clients.
When someone is interested in buying or knowing information about a product, the first thing they will think of is to search for it online. Digital marketing is likely to take over traditional marketing and general business solutions. It is essential to take advantage of social networks and digital marketing to capture and retain a global market. If you cannot afford to hire a digital marketing manager for your business, then it would be advisable that you learn to do the digital marketing management by yourself as the returns will be realized after a short period of rolling your online marketing.